In this article:

What is a Rating Topic?

It’s a special type of topic that allows you to collect a star rating and contact details from people using your guide. This could be used for guests to rate your place, their experience of staying with you or any services that you provide.

An example Rating Topic and how it appears in the guest view is shown here:

When a guest completes the rating and submits the form, an email will be sent to your nominated email address with the details of the submission.

Add a Rating Topic to your guide

You can add a Rating topic to your guide from the Content Hub.

Steps:

Go to the Content Hub
Open the subcategory where you want the topic to appear
Click the three dots or use the + Add Topic option at the bottom of the subcategory level
Select Special Topics
Choose Rating Topic
Set up your Rating topic: it works just like any other topic. You can customise:
1. Topic name: This is what guests will see (e.g. “Please rate this”)
2. Add email recipients
  - Enter the email address(es) where you want to receive ratings and comments
  - Click Add Email if you want to include more than one recipient
3. Choose marketing settings
  - Select Yes if you want to collect emails for marketing
    → You’ll need to add a Privacy Policy link
    👉 See Collecting contact details (marketing settings) below for full details
  - Select No if you only want to collect feedback
4. Advanced options (optional)
  - You can customise how the rating appears:
    Edit the rating button text (e.g. “Leave your rating”
    Edit the rating stars label (e.g. “Your rating”)
  - You can also choose which fields are required:
    Phone number
    Email
5. Add your topic content (the message guests will see before leaving a rating)
6. Activate the All guides tag if you want this topic to appear in every guide
7. Click Submit

Collecting contact details (marketing settings) ⚠️

When using a Rating Topic, you can choose whether to collect guest contact details for marketing purposes.

Select Yes if you plan to use guest details for marketing
Select No if you only want to collect feedback

If marketing is enabled, you’ll need a Privacy Policy link to stay GDPR-compliant.

How can I create a Privacy Policy link?

If you don’t already have one, you can:

Create your policy using a free generator like Termly, PrivacyPolicies.com, Iubenda or ChatGPT
Publish it on your website or social page.
Add the link in your Rating topic settings so guests can view it before sharing their details.

Include these key points:

What personal data do you collect (e.g. name, email)
Why do you collect it (for guide access, marketing updates, etc)
How you store and protect the data
How users can unsubscribe or request their data

ℹ️ Note: Check the data protection rules for your country, as requirements may vary

💡 Important for Airbnb bookings

Airbnb has rules around:

Promoting direct bookings outside the OTA
Collecting guest contact details for marketing purposes
Asking guests to leave reviews on other platforms

If you are sharing your guide with Airbnb guests, we recommend using OTA Compliance Setting

👉 This helps ensure your setup remains aligned by adjusting what guests see and how their data is handled.

💬 Tip: Join our Rockstar Community on Facebook to see how other hosts handle their Privacy Policies.

How to share the rating topic with guests

To get the best results, it’s important to share this clearly with your guests.

💡 Sending the message shortly after check-out usually works best.

Option 1 — Use your own messaging system

Send a message after the stay with a direct link to leave a rating
👉 Learn how to get a direct link to any section of your guide

Option 2 — Use Message Hub (Memo)

Send your message using Message Hub
Include a deep link to the rating topic in your message template so guests can open it directly
Keep the message short and easy to read