The Store adds a "Store" tab to a guidebook so guests can browse and purchase items or services (late check-out, extra cleaning, a bottle of wine, breakfast basket, etc.) directly from their guidebook.
Table of contents:
What is the Store?
The Store adds a "Store" tab to a guidebook so guests can browse and purchase items or services directly from their guidebook. The Store is available on every plan. Only parts of it depend on your plan: Store → Analytics, how many self-managed orders you can take per billing cycle, and the commission rate on card orders.
Setup Steps
First-time setup
If you haven't set up your Store yet, go to Store in the left sidebar — you'll see a "Ready to start selling?" screen with a Setup your store button.
This launches a setup wizard with 4 steps — plus a Guides step if you have more than one guidebook:
Step 1: Notifications
Choose where you want to receive order notifications — an Email address (defaults to your account email; use Change or + to add more) and, optionally, an SMS number. To see when each one is sent, go to When order alerts are sent.
Step 2: Items
A set of ready-made template items is shown, grouped by category (e.g. Booking access: Early Check-in, Late Check-out, Pet fee; Housekeeping: Extra Cleaning, Damage waiver; Wine and Snacks: Bottle of Local Wine; Food & Drinks: Breakfast basket). Toggle any item on or off — you can add your own or edit these later.
Step 3: Terms
Paste a link to your Terms and Conditions of sale (e.g. hosted on Google Docs or your website) — customers must agree to these before ordering. If you don't have one, use the Get T&C template button for a starter template.
Guides (only if you have more than one guidebook)
Under In which guide(s) would you like to offer your Store?, select the guidebooks that should show the Store, or use Select all. Nothing is selected to start with, so make sure you select at least one. Then click Next: Payments.
Final step: Payments
Choose between:
Online payments (Recommended, Powered by Stripe) — accept guest payments securely via Stripe, with order notifications, order management (Accept/Decline), tax handling and reporting, receipts/invoices/refunds, and the ability to enable or disable at any time. Touch Stay takes a commission on each card order; the rate depends on your plan.
Self-managed payments — order notifications via email and SMS, but you handle payment collection, invoicing, and taxes yourself. Orders still appear in Store → Orders, where you Accept or Decline them. Some plans limit how many self-managed orders you can take per billing cycle. The limit applies to each guidebook separately. Once a guidebook has taken 150% of its limit, a guest who tries to place another self-managed order is asked to contact you instead, and the order is declined. Card orders are never limited this way. The limit starts again with your next billing cycle, or as soon as you move to a plan without it.
Click Continue with online payments or Continue with self-managed payments to finish the wizard and create your Store. If you chose online payments, the Stripe connection window opens next, followed by a question about sales tax — see Setting up online Store payments.
Managing settings after setup
Once your Store exists, go to Store → Settings to review and adjust the Global Store Settings:
Enable Store feature — a Published/Unpublished toggle that adds or removes the Store tab from your guidebook content globally. When unpublished, it's not visible in any guidebook, regardless of per-guide settings below.
Purchase notifications: click Edit to open Edit notifications settings. Under E-mail, enter the address that gets order alerts, and click + to add another (up to five). Under SMS, enter the phone number for text alerts. See When order alerts are sent below.
Store currency — select a single global currency; it applies to all items.
Link for Terms and Conditions of sale — the same T&C link from setup; can be updated here at any time.
💡 If you connect Stripe for online payments, your Store currency becomes fixed to your Stripe account's currency and can no longer be changed independently.
When order alerts are sent
The order email goes out as soon as a guest places an order, for card and self-managed orders alike.
When the SMS goes out depends on how the guest pays:
Self-managed (offline) orders: the SMS is sent as soon as the guest places the order.
Card orders (online payments): the SMS is only sent once you accept the order in Store → Orders, not when the guest places it. To catch new card orders, watch for the order email. See Order Processing for Online Store Payments for how accepting works.
Payment & Tax Settings
Under Payment settings, Store integrates directly with Stripe:
Online payments (Powered by Stripe) — connect and manage your Stripe account from within the Store settings. The account can show a status (e.g., "restricted — please review it promptly") if Stripe needs more information.
Tax settings: declare whether you're liable for sales taxes (e.g., VAT) on goods/services sold in your Store. Choosing "Yes" walks you through tax registration details for the jurisdictions where your guides are located; choosing "No" confirms you're not required to register or provide further details.
Product Management
Items are created via Store → Items → Add Item
This includes:
Name, description (rich text editor), price, image
Shop category — organize items into categories (each with its own icon, added via Add Shop Category)
Display item? toggle — controls guest-facing visibility, independent of the category and global toggles
Tags and Guidebook tags — general tags (e.g., "All Guides") plus per-guide tags so an item can be scoped to specific guidebooks rather than only an all-or-nothing "which guidebooks show the Store" choice
Variants
Any item can have variants (e.g., size, colors). Toggle "This item has variants" on the item's Variants tab, then click Add new variant. Each variant has its own name, price, photo, and a "Display variant?" visibility toggle.
Advanced item settings
On the item's Advanced tab:
Max quantity per order — leave empty for no limit
Delivery date required toggle — ask the guest to provide an expected delivery date
Item order notifications — falls back to the store-level email/SMS by default, with the option to add extra notification emails for that specific item
Products can be organized into categories using Add Shop Category, and toggled on/off using the "Display item?" toggle to control visibility.
📌 Your Store can hold up to 200 products, shared across all your guidebooks. Each variant counts as a product. Hidden ones count too: items with Display item? switched off and variants with Display variant? switched off still use a slot. Deleting an item or variant frees its slot. See Deleting items and variants.
Deleting items and variants
To delete a whole item: go to Store → Items, click the three-dot menu on the item's row and choose Delete item. This also deletes all of the item's variants.
To delete one variant: go to Store → Items, open the item and go to the Variants tab. Click the trash icon on the variant's row, or open the variant with the pencil icon and click Remove variant. Then click Save at the bottom of the item window. The variant is only deleted once you save the item.
⚠️ Neither action asks you to confirm, so double-check before you delete.
To change your Store currency: go to Store → Settings → Store Currency → Edit.
NOTE: This setting will be locked to Stripe's currency once Stripe is connected.
Publishing
The guidebook is published to make the Store visible to guests, with a Preview option available before going live. Per-guide publishing is managed under Store → Settings → Guide settings, listing each guide with its own Published/Unpublished toggle.
Orders
Store → Orders gives you a full order-management screen for both online and self-managed payments:
Search and filter orders by customer name/email/phone, status, included items, and which guide they were ordered from
Each order can be Accepted or Declined. For card orders, the guest is only charged when you accept — see Order Processing for Online Store Payments
Order detail view shows the items ordered, quantity and price, payment info (e.g., "Offline payment" or Stripe), the customer's contact details with a link into Contacts, which guide it was purchased from, and any guest note
Analytics
Store → Analytics provides a reporting dashboard, filterable by time period, shop category, and guide:
Volume — guest store visits, products sold
Revenue — total sales value and value after commission
Commissions — Touch Stay's commission and Stripe's fees, shown separately
Category Split — a chart of sales by shop category
Performance Management / Product Sales Breakdown — a table of products with number of orders and value
Declined Orders and Lost Revenue — orders not completed and their unrealized value
Export Excel — export the analytics data
📌 Analytics depends on your plan. If your plan doesn't include it, the dashboard is locked and shows an upgrade prompt.
Key Settings & Features
Notifications: order alerts by email (up to five addresses), SMS, or both, set at store level and optionally per item. For card orders, the SMS is sent when you accept the order.
Currency: single global currency; locked to Stripe's currency once Stripe is connected
Terms & Conditions: required link, with an optional starter template
Tax settings: VAT/sales-tax liability declaration
Online payments: Stripe-integrated, with identity verification and a Touch Stay commission on each card order (rate depends on your plan)
Global Store toggle: enable/disable the Store tab across all guidebooks
Guidebook Selection: per-guide publishing, plus per-item Guidebook tags for finer targeting
Product Limit: 200 products per Store, shared across your guidebooks (variants and hidden items count)
Variants: multiple variants per item (size, color, etc.)
Orders management: accept/decline workflow for online and self-managed orders, order detail, guest notes
Analytics: revenue, commissions, volume, and performance reporting
⚠️ Current limitation: Admins can track and manage all past orders via the Orders tab; guests do not currently have a visible order-history view within their guidebook.
🤝 Need help?
Our Fin AI assistant is available 24/7 and typically responds in under 10 seconds. If Fin isn't able to solve your issue, our support team will take ownership of your case from there.
You can also reach out to our team at [email protected], and we'll be happy to help.