Table of contents:
What is the Campaign Manager
The Campaign Manager is a marketing and broadcast tool built into your Touch Stay Hub. It lets you display high-visibility announcement banners or pop-ups directly inside your guests' digital guidebooks, putting your most important messages front and centre, right when guests need to see them.
What you can do with Campaigns:
Promote Store Products
Late check-out
Breakfast hampers
Mid-stay cleans
Tours and experiences
Guests can open the product directly from the campaign.
Highlight Important Information
WiFi details
Parking instructions
House rules
Check-in information
Share Temporary Notices
Drive External Traffic
Your direct booking website
Restaurant booking pages
Attraction websites
External information pages
ℹ️ The Campaign Manager is included on some plans only. If your plan doesn't include it, the Campaigns page shows an upgrade option instead.
Before You Start
Before creating a Campaign, make sure:
Your guidebooks are already published
Any Store products you want to promote are already active
You know which guidebooks you want to target
How to Set Up Your Campaign
Step 1: Open the Campaigns Area
Log in to your Touch Stay account
In the left-hand sidebar, click Campaigns
Select Create Your First Campaign to launch the Builder.
💡 Tip: The Builder features a split-screen live preview; you'll see exactly how your banner looks on both mobile and desktop as you fill in the fields.
Step 2: Build Your Campaign
Campaign Type
Select the destination your campaign will link to. There are three options:
Campaign Type | Use It For | Best Placement |
Shop | Promote store products — late check-out, hampers, other services | Pop-up (high impact) |
Guide Topic | Surface key information — WiFi, parking, house rules | Top banner (subtle) |
External Link | Drive direct bookings or share important external resources, such as a direct booking site or a local attraction. | Top banner or Pop-up |
Campaign Name
This is your internal reference label; guests never see it. Use a name that makes it easy for you to identify the campaign in your dashboard (max 100 characters).
For example: "Late Check-Out — Summer 2025" or "Parking Rules — Always On".
Campaign Content
Banner Placement
Top Banner: A floating banner shown at the top of the guidebook. Visible but non-intrusive. Best for informational messages that guests should be aware of without interrupting their flow.
Pop-up: A centred pop-up shown when the guidebook opens. More prominent and harder to miss. Best for time-sensitive offers or high-priority notices.
⚠️ Avoid running several pop-up campaigns at the same time — too many interruptions will frustrate guests. See How campaigns are shown to guests for how Touch Stay picks between them.
Headline
Required. The main message guests will see on the banner (max 50 characters).
Examples:
"Extend Your Stay — Book Late Check-Out"
"WiFi Password Inside — Tap to View"
"Book Your Next Trip — Direct with Us"
💡 Tip: Short, action-focused headlines usually perform best.
Button Text
Required. The clickable label on your call-to-action button (max 15 characters). Make it specific to encourage clicks. Examples: "Order Now", "View Rules", "Book Direct".
Click Target
Where the button takes guests. Depending on your Campaign Type, this will be:
Shop campaign: select the specific Store product from a dropdown of your live items.
Guide Topic campaign: select the relevant section from your guidebook structure.
External Link campaign: paste in the full URL (must include https://). It opens in a new tab.
Styling
Under the Styling section, you can customise the appearance of your campaign.
You can change:
Background colour
Text colour
By default, campaigns follow your guidebook branding colours. However, you can override these colours for individual campaigns if you want a banner to stand out more.
💡 Tip: Make sure there is enough contrast between the background and text colours for easy mobile reading.
Audience & Scheduling
The Scheduling section controls:
Which guests see the campaign
When it appears
Guides Where Banner Is Visible
All Guides: The campaign will appear across all guidebooks in your account.
Specific Guides: Choose only selected guidebooks where the campaign should appear. If the product or topic you've chosen isn't available on some guidebooks, those guidebooks can't be selected.
Scheduling
Always Show
The campaign can appear whenever guests open the guidebook. Best for:
WiFi information
House rules
Ongoing promotions
Fixed Date Range
Choose a start date and an end date (both are required). Best for:
Seasonal promotions
Holiday campaigns
Temporary announcements
💡 Tip: For a campaign with no end date, use Always Show instead.
Smart (Guest Stay)
Shows the campaign based on the guest's stay dates. You can show it:
A set number of days before check-in or before check-out
A set number of days after check-in
For the whole stay, on the check-in day, or on the check-out day
💡 Example: show a late check-out campaign 2 days before check-out, when guests are most likely to extend their stay.
ℹ️ Smart scheduling needs the guest's stay dates, so it only works when guests open the guidebook from a personal invitation link. Guests using the Quick Share link don't see Smart campaigns.
Display Probability
A value from 1 to 100 that sets a campaign's relative priority when several campaigns target the same guidebook. It applies to guidebooks using the legacy design — see How campaigns are shown to guests.
Step 3: Publish Your Campaign
Once your campaign is ready:
Review the live preview
Click Publish
Your campaign will immediately go live based on your scheduling and targeting settings.
How campaigns are shown to guests
There is no separate "display frequency" setting. What guests see depends on your guidebook design:
Guidebook 2.0: guests can see up to two campaigns at once — one top banner and one pop-up. If several campaigns of the same placement apply, the most recently created one is shown. Display Probability isn't used.
Legacy design: guests see one campaign per visit. If several apply (banners and pop-ups together), one is picked at random, weighted by each campaign's Display Probability. For example, a campaign set to 100 is twice as likely to be picked as one set to 50.
When a guest closes a campaign with the X, it stays hidden for the rest of that browsing session and can appear again on a later visit. On Guidebook 2.0, tapping a pop-up's button also hides it for the session; a top banner stays in place after its button is tapped.
Managing Existing Campaigns
Editing a Campaign
Go to the Campaigns tab and click on any campaign row to reopen the Builder and update:
Headline
Button text
Destination
Scheduling
Colours
Target guidebooks
Changes go live immediately after saving.
Pausing & Reactivating
You can quickly pause or reactivate a campaign directly from the Campaigns tab without reopening the Campaign Builder.
Under the Status column:
Click Pause to temporarily stop the campaign from showing to guests
Change the status back to Published to reactivate the campaign
This is useful for:
Temporary promotions
Sold-out Store products
Seasonal campaigns you want to reuse later
Managing Campaigns & Analytics
Once your campaigns are running, you can track and manage them from the main Campaigns dashboard.
The "Campaigns" Tab:
The Campaigns tab shows all campaigns created in your account.
Here you can:
View campaign status
Check basic performance metrics
Edit campaigns
Pause or reactivate campaigns instantly
💡 Tip: Click on any campaign row to reopen the Builder and make changes.
Campaign Status
Published: The campaign is currently live and visible to guests.
Paused: The campaign is saved but temporarily hidden from guests. You can reactivate it at any time.
The "Analytics" Tab:
The Analytics tab gives you a clear picture of how your campaigns are performing. Track your results to refine your messaging and timing over time.
At the top of the Analytics tab, you'll see four at-a-glance metrics:
Total Views: the number of times the campaign banner has been displayed to a guest.
Total Clicks: the number of times guests have tapped your call-to-action button.
Average Click-Through Rate (CTR): clicks divided by views, expressed as a percentage. A higher CTR means your message is resonating.
Active Campaigns: a count of currently running campaigns at a glance.
Engagement Trend Chart
The trend chart shows daily views and clicks plotted over time. Use this to:
Identify which days of the week guests are most engaged with your guidebook.
Spot any drop-offs in performance that might signal the message needs refreshing.
Compare the impact of different campaigns side by side by filtering the date range.
Per-Campaign Metrics
In the Campaigns tab list view, each campaign shows a summary of its views and clicks. Use this to quickly compare performance across campaigns and decide which ones to keep, edit, or retire.
💡 Low CTR on a campaign? Try changing the headline to be more specific, or switch from a Top Banner to a Pop-up placement for higher visibility.
Best Practices
Keep it Punchy
You have limited space (50 characters for the headline, 15 for the button). Use clear, action-oriented language like "Order Breakfast" or "View Parking Rules".
Match the Timing to the Offer
Use Smart (Guest Stay) scheduling to your advantage. Promote late check-outs a day or two before check-out, rather than on the day guests arrive.
Don't Overwhelm the Guest
Avoid running too many Always Show campaigns at the same time. Keep one clear message per placement, and pause campaigns you no longer need.
FAQs
Can guests close the banner?
Yes. Every banner and pop-up includes a standard "X" icon. If a guest dismisses the campaign, it stays hidden for the rest of that browsing session so it doesn't interrupt their reading. It can appear again on a later visit.
Will this look good on mobile devices?
Yes. The Campaign Manager is fully responsive. On mobile phones, banners are formatted so text doesn't break the layout, and on desktop they expand to a clean, full-width design.
Why is my "Publish" button greyed out?
You can't publish until the required fields are filled out: the Headline and Button Text can't be empty, and you must select a Destination (a product, topic, or URL) for the button.
Can I run campaigns across multiple guidebooks at once?
Yes. In the Scheduling section of the Builder, you can select all guidebooks or choose specific ones. This is useful if you want to run a property-specific promotion on one guidebook while keeping a general campaign running across all properties.
How do I link a campaign to a Store product?
Select Shop as your Campaign Type, then choose the specific product from the dropdown in the Click Target field. Only products that are currently marked as 'Available for Sale' in your Store will appear in the list.
What's the difference between a Top Banner and a Pop-up?
A Top Banner is a subtle strip pinned to the top of the guidebook, visible but non-intrusive, best for informational messages.
A Pop-up appears in the centre of the screen when the guidebook loads, more prominent and harder to miss, best for high-priority offers or time-sensitive promotions.
Can I see which guests clicked my campaign?
The Analytics tab currently shows aggregated metrics (total views, clicks and CTR) rather than individual guest-level data.
What happens if a guest's stay dates aren't available?
Smart (Guest Stay) campaigns need the guest's check-in and check-out dates, which come from their personal invitation. If no dates are available — for example, on the Quick Share link — Smart campaigns won't display for that guest. To reach every guest, use Always Show instead.
🤝 Need help?
Our Fin AI assistant is available 24/7 and typically responds in under 10 seconds. If Fin isn't able to solve your issue, our support team will take ownership of your case from there.
You can also reach out to our team at [email protected], and we'll be happy to help.